Whiskey Is an Art: A conversation with FEW Spirits Founder, Paul Hletko
The FEW Spirits distillery is tucked down an alleyway in an old, refurbished garage. Rumor has it that the garage was once a chop-shop. It’s a good legend for a distillery that practically demands one, even though its true story is impressive all on its own.
You’ve heard this story almost as many times as you’ve had a dram. Young professional (a patent attorney in this case) tires of spending his days toiling in service of someone else’s profit and pursues his dream of working with great spirits. The challenges are immense. How do you whet prospective buyers’ interest when the bourbon takes so long to mature? How do you get the word out once you have? How do you remain relevant once you’ve made your first big splash in a market that’s always looking for the next big thing?