Brown-Forman is betting big on bourbon boomtime–and the continuing flood of whiskey-related tourism in Kentucky–by building a 60,000-square-foot “distillery and bourbon experience” on Louisville’s Whiskey Row, set to be completed in late 2017.
The company released some click designers’ renderings of the facility today:
From the company’s release:
Located at 117 and 119 Main Street along Louisville’s historic “Whiskey Row,” the distillery and bourbon experience will be a world-class distilling operation and visitor’s destination showcasing the supreme craftsmanship of Old Forester, America’s First Bottled Bourbon™. In detail, the renderings highlight key locations within the distillery such as the welcome area, fermentation room, cooperage, tasting room, and bottling line.
“Upon Completion, the Old Forester Distillery will provide tourists and bourbon enthusiasts with an up close look at our bourbon making process and share with them a captivating story of entrepreneurship and achievement that characterizes Old Forester’s 146 year history,” said Old Forester President and fifth generation family member, Campbell Brown.
The distillery will celebrate founder George Garvin Brown’s innovative spirit and his commitment to making the highest quality bourbon. Old Forester is the longest, continuously distilled bourbon produced before, during and after prohibition by the same family. Including fermentation, distilling, barrel making, aging and bottling, the distillery will produce 100,000 cases of Old Forester annually.
“The Old Forester Distillery is a state-of-the art project that will add an additional layer of history and authenticity to Louisville’s Whiskey Row,” said Project Manager, Mike Beach. “We are both proud and excited about the distillery’s capabilities to showcase the bourbon making process for visitors from around the world.”
What do you think? Will it make your 2018 travel plans?